Seide is the branding for a high-end anti-aging cream in the upper price segment. The new formula has been developed by a start up company from Vienna, Asutria. Therefore, we created branding, story telling, jar, packaging and advertisement for the new anti-aging cream.

With its exclusive packaging out of refined rust and high polish white Plexiglas, Seide captures the topic of the human skin’s elgance and rejuvenation.

Team project with Theo Focking, Melanie Ruckenthaler, and Aenne Stangenberg.